RIDDLE ME THIS
Why create video?
OR PHOTOS, OR AUDIO, OR WHATEVER FOR THAT MATTER?!
Short answer? Because they work.
​
Need proof? Below you'll find statistics on video consumption and marketing from Statista, Wyzowl, Wordstream, and Zenith Media, video data specialists.
The average human watches 100+ minutes
of video every day.
For Americans, it's a lot more.
92% of all people watch
video every week.
The majority of video consumed is Movies, TV Shows, and Social Media.*
*You can get your media alongside these videos!
weekly
Reasons why folks
don't use video in their marketing.
Video content, done right,
pays for itself and then some.
How success is measured, according to marketers.
More visitors overall.
More traffic.
Increased
dwell time.
Increased engagement across the board.
More leads.
Fewer support calls.
Further brand reach and insight.
More brand
recognition.
Better understanding.
Even more revenue.
More sales.
Great Return on Investment.
Percentage of Consumers Who...
Have watched an explainer video to
learn about a product or service:
96%
Say that they have been convinced
to buy a product or service by watching a brand's video:
88%
Say that they have been convinced
to buy or download a piece of software by watching a video:
78%
Say they'd rather watch a short video to learn about a product or service:
By comparison, those who said they'd rather...
Read a text-based article, website, or post: 11%
View an infographic: 4%
Download an e-book or manual: 3%
Attend a webinar or pitch: 3%
Receive a sales call or demo: 3%
73%
People are 2x as likely to share video content with their friends than any other type of content, like social media posts, blogs/articles, or product pages.